![]() Instead, keep the font for headings only. You may notice unusual letter spacing that will make it unsuitable for large bodies of text. Next, after downloading the font, typeset the font into a few paragraphs of text and assess the general spacing, character formation, tracking etc. But use with caution.įirstly, make sure the font can be used for commercial use, as many free fonts are licensed for personal use only. Yes, of course! They can be a lot of fun. IS IT OK TO USE FREE FONTS AS A DESIGNER? If, however, you are specifying a particular font for use on websites and other collateral that will be updated in-house by your client, they will need to purchase the correct license to be able to use it on behalf of their business.ĭepending on the font foundry, the price will be determined by factors such as the number of users, audience size, page views and production size. But only if you have a license to use the font on behalf of clients as their designer. Generally, you can supply vector and pixel-based files to clients without the client having to also purchase the font. If you decide your client’s brand is going to be a perfect match for the font, it might be worth the investment! Just be sure to have a really strong rationale ready and run it by the client prior to purchasing. Why do some typographers charge so much to use the font in a logo? Usually this is the case for meticulously crafted fonts with unique features. So please make sure you check before finalising your client presentations! The same font may only be a couple of hundred dollars if you are using it for a different purpose (for example, print publication, stationery or website). You may not have to give up on that font completely however. We want you to avoid the pain of downloading a gorgeous sample font to use for a logo, only to find out (after the client has approved the design) that it will cost you thousands of dollars to use the font in a logo. It’s pretty easy to check, and if you’re not sure what the legal mumbo jumbo is saying, ask! Reach out to the font foundry or typographer and ensure you’ve got it right. Usage rights vary greatly from designer to designer and may change depending on its final use and media type (i.e. When purchasing fonts always, ALWAYS check the usage rights with the individual font foundry or designer you wish to purchase from. ![]()
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